The problem between the Swedish state gambling monopoly Svenska Spel and the Swedish newspapers has been on going for several years now. The state gambling monopoly claims that the local print media is breaking the law by continuing to accept advertising from gambling operators who are based outside Sweden.
The media is accusing the state gambling monopoly of breaking European Union laws while chairperson of this monopoly claims that the very same European Union laws allow member states to restrict access to each country’s own gambling markets. This has been counteracted by the Tidningsutgivarna saying that gambling monopolies are only allowed if they are in place to protect gamblers and it points out that the Svenska Spel has greatly increased its own marketing budget over the years. With both sides on the defensive, it does not look like the problem will be solved anytime in the near future.