Horse Race Betting: the number of bets has increased by 13%. This increase concerns the 35-54 year old age group. This rise is due to the increase in foreign races ( United Arab Emirates, South Africa…). The departments with the most players are the North, Pas-de-Calais and the Bouches-du-Rhone. The average bets are the same as in 2011, of about 144 euros. Whereas the number of player accounts which bet more than 50 000 euros is 239 while it was 201 before.
Since the opening up of the online gaming market, operators have invested massively in marketing but it seems that at present expenditure is stable and isn’t more than 20 million euros per month. The expenditure on the media has decreased by 44%.