As often happens in the casino industry, successful startups are quickly acquired by larger companies. And so, it proved once again when Evolution Gaming purchased Ezugi in January 2019. However, rather than being rebranded and merging under the one brand, Ezugi continues to be operated as a separate entity, and it has a clear roadmap for future expansion. Pang Goh, the company’s Business Development Director, offers some insight as to what we can expect.
What are Ezugi’s plans for 2020?
Ezugi classifies itself as a boutique live casino supplier with a focus on providing localised live dealer games. It’s already enjoyed a lot of success in the Indian market with Live Andar Bahar, and there are plans to release four more local games this year. In addition, Mr Goh explained that Ezugi has recently received its MGA (Malta Gaming Authority) licence. This will allow it to provide live games to hundreds of new online casinos which were previously off-limits.
Which regulated markets does Ezugi plan to enter?
Through direct licences and partnerships, Ezugi games can already be enjoyed in many regulated markets, including New Jersey (USA), Romania, Belgium, South Africa, and Hungary. Next on the list, in addition to the MGA markets, are Italy and Spain. Ezugi has also earmarked Sweden and Denmark as key markets that it plans to enter in the summer of 2020.
What land-based developments are on the horizon this year?
While Ezugi is committed to expanding its online reach, its retail products are among the company’s fastest-growing verticals. It already has live products in hundreds of establishments around the globe, and recently entered the lucrative South African market. Pang Goh spoke about the new business in this country, where it has just received a Manufacturer’s Licence. This is a joint project between Ezugi and parent company Evolution Gaming in which numerous fixed odds games will be available at retail locations.
What other collaborations do Ezugi have planned?
OTT (Over The Table) solutions are a big part of Ezugi’s plans for 2020. Already, it has launched three new tables from the Marina Casino in Colombo, and there are several locations within Africa in the early planning stages, too. The advantage of Over The Table games is that land-based casinos can bring in more money for a table that is already operational. It’s a win-win solution for all parties, and players are attracted to the authenticity of tables streamed directly from a physical casino.
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