
What is unusual about these games is that they look as if they are played by multiple players but this isn’t actually the case. Since one plays on a social network, the games take on the aspect of being multi player. Usually social games are free. However there are several “paying” options which aren’t really too expensive but which in general bring in considerable revenue for their developers. These “options” can allow a player to win millions of benefits every day. The secret is to buy “options”. For a few years now these social games have become social casino games. It was fairly obvious that land based casino operators would see a great opportunity in them especially including the practical side of smartphones and mobile applications. Casino game applications then began to appear such as Big fish Casino and Double Down Casino.As for Plumbee, it was founded in 2011. It was among the most recent on the market. A “TV programmes/ social games” alliance is what it is about to set up with Endemol. Its chief executive has announced that Endemol will be a strategic shareholder for Plumbee which will allow it to become known internationally. The objective is to beat the competition in the global market by creating innovative and attractive games.
The French investor IDInvest financed Plumbee’s creation. The start up produces social games mixed with real money games. At the moment about 250 000 players log onto Facebook to play “Mirrorbal Slots” or “Bonza Casino”. As regards Endemol, the group is among those television production companies hit by the recession. In reality, traditional clients as well as broadcasters of the programmes produced by these companies are tending to greatly reduce their investments. So for Endemol the partnership with Plumbee is a very good alternative way to get out of this impasse.