Paddy Power BookmakerPaddy Power, the well known bookmaker and online casino operator had hoped to gain some advertising exposure at this year’s World Cup in a £1 million deal with the Uruguay and Liverpool player Luis Suarez. Suarez is now almost as “famous” for his biting incident during the Uruguay- Italy World Cup match when he bit Italian player, Giorgio Chiellini as for his football skills.

Biting incident ends mouth guard deal

Ironically, Paddy Power’s deal with Suarez was to have involved the footballer wearing a special gum shield with the Paddy Power brand on it. The plan was that Suarez would wear the mouth guard which would be visible before the Uruguay – Columbia match during the singing of the countries’ national anthems. The advertising of Paddy Power on the player’s gum shield would not have been part of an official World Cup sponsorship deal but would have given the Paddy Power brand great exposure. The fact that Suarez was given a 9 international match ban as well as a four month complete football ban put an end to any discussions between Paddy Power and Suarez.

Paddy Power pays out on lucky World Cup wager

One lucky World Cup fan received a £3500 payout from Paddy Power when he correctly predicted that Germany would beat Brazil 7 – 1 in their World Cup match. He placed a £5 bet at odds of 500 to one and made quite a profit.

Paddy Power bookmaker and live casino operator

Paddy Power, the Irish bookmaker is best known for its betting shops but it also offers online sports betting, poker, bingo and casino gaming. Paddy Power’s online casino has been in operation since 2004, it offers over 300 casino games from well known developers including Netent, IGT, Playtech and Evolution Gaming. The Paddy Power live casino section offers live roulette, baccarat, blackjack and Texas Hold’em at tables with live dealers. Paddy Power’s live casino platform has been developed by Playtech since 2013. The platform doesn’t require a download to access the live casino games and Paddy Power offers new players in its live casino a 200 pound welcome bonus. The Paddy Power Casino is regulated and accredited by the Isle of Man Gaming commission. The live casino offers players an unforgettable gaming experience in the presence of beautiful, professional female dealers.