Ladbrokes, the United Kingdom’s largest betting group and one of the world’s leading bookmakers also operates internet casino websites.

The group’s online gaming websites offer sports betting, casino games, poker and bingo. In a recent development Ladbrokes has joined with PayPal, the well known online payment system, to offer its online casino players a safe and secure method of placing their bets on the internet.

PayPal may bring new clients

Ladbrokes was founded in 1886 and was known as the Hilton Group from 1999 until 2006 when it became Ladbrokes once again. The company is listed on the London Stock Exchange. The group launched its website in 2000 and this year its Live Casino moved to using Playtech technology. Ladbrokes had to lower its online gaming revenue forecast by about half last year as its actual income was lower than expected.

A company spokesperson put this down partly to the problems encountered while growing its online presence. Integrating payment by PayPal should greatly facilitate Ladbrokes online casino players when paying to play online. Players won’t have to input personal details or their credit/debit card details every time they play on PayPal is secure so players know that their details are safe. This knowledge could bring more players to Ladbrokes’ online casino where they can play several hundred different games available to download or in Flash.

Ladbrokes Live Casino

Players in Ladbrokes Live Casino will be able to benefit from the ease and safety of paying with a PayPal account.

Ladbrokes Live Casino offers new players a 25 per cent bonus up to £25 on a first deposit. Players in the very realistic live casino which is streamed live from Playtech’s land based casino studio can play live baccarat, roulette, blackjack and Texas Hold’em at tables with live dealers.

In 2013 Ladbrokes formed a partnership with Playtech and has been moving to Playtech technology ever since. Earlier this year Ladbrokes Live Casino moved to Playtech.

Ladbrokes holds a gaming license from the Gibraltar gaming authorities. Players in the company’s online casinos can play a full range of casino games including live dealer games in its live casino section as well as having access to over 300 slot machines.

Now these players have the added attraction of being able to pay easily with PayPal and they are even further protected by the fact that PayPal has set a limit of about 1 500 dollars on the amount that can be spent.

This new partnership should help increase Ladbrokes online casino revenue.