Playtech is one of Europe’s most popular online gambling software providers. They have slots, live casinos, and sports betting partnerships with huge gambling companies like Ladbrokes, and even Totalizator Sportowy, the provider of the Polish National Lottery.
Now Playtech is expanding, hoping to bring their excellent live casino table games to a new US audience.
Read my article, which I think will help you to learn more about the Playtech expansion and find out what you need to do to play these exciting games.
Playtech’s First Live Game in the US
To push into the US market, Playtech is opening a dedicated studio based in New Jersey. From this location, they will broadcast their first US live game, “Adventures Beyond Wonderland.”
We can already see that this game has tremendous pedigree. It was launched in Europe two years ago, and I was impressed by the Alice in Wonderland-themed costumes and gameplay.
You can also experience unique augmented reality, which I hope will help you to interact with the game hosts live.
Playtech will also offer a more standard live casino experience from a second new studio in Michigan.
They aim to deliver traditional table games like roulette, blackjack, and baccarat to a high standard that I haven’t seen yet in the US.
What Does Playtech’s Expansion Mean for the US Gambling Industry?
While live casinos have been present in the USA for some time, Playtech’s executives hope that Adventures Beyond Wonderland will be the first time that the US market experiences live game show experiences which have been popular in Europe for years.
Playtech Live’s chief executive Edo Haitin has expressed his hope to revolutionize the US gambling industry with a uniquely entertaining game.
He stated, “Players rightfully expect and deserve cutting-edge experiential content that provides enjoyable moments of entertainment.”
Haitin also does not see pushing live casino games into the US as a temporary measure. He thinks live casinos are “here to stay” in the US, stating, “We do not expect the pace of this trend to slow down.”
The Partnerships Behind Playtech’s Expansion
Playtech’s expansion has been facilitated by a partnership with Parx Interactive and the Play Gun Lake brand in Michigan and Bet365 in New Jersey.
I think these partnerships have been crucial because gambling platforms must get specific licensing to operate in each state.
Using Parx Interactive and Bet365’s pre-existing platforms in their respective states has ensured that Playtech’s games have got approval from the relevant gambling authorities.
Enjoying Playtech Live Casino Games in the USA
Currently, Playtech is only operating in New Jersey and Michigan, although I am certain they will seek to expand this coverage.
If you are lucky enough to be in one of these states, then I hope you can already find Playtech at your favorite online casino. Other players will need to wait until they have been approved in your state, so please watch this space.
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