Stake to Sponsor Sauber Formula 1 TeamStake, the premier online cryptocurrency casino, has embarked on an exhilarating venture into the Formula 1 arena, announcing a groundbreaking partnership with the esteemed Sauber F1 team.

This collaboration, heralding the launch of the Stake F1 Team for the 2024 and 2025 Formula 1 seasons, symbolizes a pivotal shift in the sports sponsorship domain, marrying the adrenaline-fueled world of Formula 1 racing with the cutting-edge dynamics of online crypto betting.

Stake is Revving Up the Racing World

As a titan in the online gambling industry, Stake has carved out a niche as the foremost online crypto casino, boasting an extensive array of live dealer casino games, slots, and a sportsbook that has registered an astonishing 45 billion sports bets over three years.

This foray into Formula 1, alongside its existing partnerships with Premier League club Everton and its role as a significant sponsor in the Ultimate Fighting Championship (UFC) across Asia, underscores Stake’s ambition and its burgeoning market presence.

In a statement that filled with the excitement of this new partnership, Stake expressed their enthusiasm for Formula 1, a sport that’s all about speed, precision, and technological innovation.

The Stake F1 Team, transitioning from its previous identity as the Alfa Romeo racing team, stands at the intersection of heritage and innovation.

With a history rooted in the legacy of Sauber in Formula 1 since 1993, this partnership not only embraces new commercial collaborations but also reinvigorates the team’s brand with a fresh and dynamic identity, symbolized by its striking new green livery.

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Stake Branding Differences

This strategic alliance is designed to navigate the complex landscape of global gambling laws with agility, showcasing a versatile branding strategy that alternates between ‘Stake F1 Team’ and ‘Kick’ in regions where gambling promotions face restrictions. This nuanced approach reflects a deep understanding of the global market and a commitment to reaching a broader audience while adhering to legal frameworks.

Team Representative Alessandro Alunni said “We will have also this year two different team names according to the different countries where we are going to race in order to comply with applicable local laws. Where Stake is prohibited because there are restrictions on gambling advertising, we will use Kick within our team’s name.”

He also said “As you know Kick is also our chassis naming rights partner because our chassis is Kick Sauber. So, we will have a second team name that we are going to present soon. Of course, we know that there are countries where we cannot display the Stake brand.

Stake’s collaboration with the Sauber F1 team is poised to revolutionize the fan experience, combining the thrill of Formula 1 racing with unparalleled online betting experiences.

This partnership not only signifies Stake’s rapid global expansion but also enhances its brand identity, leveraging the global platform that Formula 1 provides to reach new heights in the online gambling and sports sponsorship sectors.

As the Stake F1 Team gears up for the 2024 season, this partnership heralds a new chapter in sports sponsorships, blending high-speed racing action with the excitement of online crypto betting. Stake’s entry into Formula 1 is a testament to its pioneering spirit, promising to deliver a thrilling and immersive experience to fans around the globe.