William Hill one of the United Kingdom’s leading online casino operators and bookmakers had a 26 per cent drop in profits in the first half of this year. Over the same period, the company continued to grow and revenue from almost all of the sectors in which William Hill operates has increased. Revenue rose by 7 per cent and reached just over 805 million pounds while the company’s operating profit fell to 176.9 million pounds, a drop of 2 percent and William’s Hills overall profits after tax fell by 26 per cent to 98.5 million pounds . William Hill has a new Chief Executive Office , James Henderson, since last week when he replaced Ralph Topping who had been with the company for over forty years.
Large part of profit comes from online operations
Almost a third of William Hill’s revenue for the first part of this year came from the company’s internet operations. It offers online casino games including roulette, baccarat and blackjack, slot machines, online bingo and poker and sports betting. Income from online sports betting rose by 41 percent which is in contrast to lower results from William Hill’s traditional sports betting shops which are facing increases in taxes and also in controls of the shops by the British authorities. William Hill launched its online casino in 2000 and formed a partnership with PLaytech in 2008. Now the William Hill Online Casino is run on Playtech while the company’s live casino runs Evolution Gaming software. In all, just over 50 per cent of William Hill’s operating profit comes from its various sports betting and casino based online operations.
William Hill’s Evolution Gaming live casino
Five years ago, William Hill transferred its online section to Gibraltar and holds a gaming licence from the Gibraltar Gaming Commission. The live casino offers players live casino games with live dealers streamed from the Evolution Gaming studio in Lithuania. Players can join live roulette, baccarat and blackjack and also Texas Hold’em tables, all with livel dealers. Players who visit the William Hill Live Casino for the first time will receive a welcome bonus of 25 euros, dollars or pounds depending on the jurisdiction in which they are playing. William Hill’s Online Casino is available in most of the world and it operates in Nevada in the United States, one of only three states where online gambling is legal. Income from William Hill’s operations internationally made up 17 per cent of this half year’s profits.