David Beckham to promote Sands casinos in Macau and SingaporeDavid Beckham to promote Sands casinos in Macau and Singaporehe popular, British soccer star David Beckham has joined forces with the Las Vegas Sands Corporation to promote their casino resorts in Singapore and in Macau which is the only Chinese territory where gambling is permitted. There aren’t many details available about the deal yet in particular the financial considerations but it has been claimed that Las Vegas Sands will use the Beckham brand in the restaurant, retail and sporting areas of its Asian casino resorts.Las Vegas Sands has a strong presence in Macau and in Singapore. In Macau it owns the Venetian Macau, the Plaza Macau, the Sands Cotai Central and the Sands Macau.

The Venetian Macau is the largest casino in the world. The Sands Cotai Central opened in 2012 and has a casino of almost 10 000 square metres. Sands Corp runs the Marina Bay Sands in Singapore which is one of only two casino resorts that have been granted licences in Singapore. Sands Corp is hoping that David Beckham’s fame in China as a soccer player will increase interest in its casino resorts in both Macau and Singapore and so attract players from mainland China where casinos are illegal and where casinos cannot be advertised.David Beckham, the former captain of the English football team who retired from playing soccer last year has already appeared in Sands owned casino resorts in Asia.

During the summer of 2013, David Beckham appeared at the Marina Bay Sands in Singapore at a fund raising event for local charities. Then in November 2013, he met with a large group of local children from community associations at the Venetian Macau. Even though a spokesperson for David Beckham has insisted that he will not be involved in any way with promoting gambling, several groups have expressed alarm that he may be linked to gambling. These groups fear that as a role model Beckham may bring the whole area of gambling to those who would not normally have any interest in it.